Beyond simply selling a product, advertising and marketing is about connecting with people in creative ways, reaching specific audiences and understanding the means of promotion.
To develop a creative, competitive edge, students and marketing professionals learn about theory and application in Webster's Advertising and Marketing Communications degree programs. Students study and analyze traditional advertising, social media and mobile marketing campaigns to help establish and advance in their careers.
Working to advance in their advertising and marketing careers, graduate students learn how to stay competitive through the application of emerging technologies, understanding the influences of global cultures and developing socially responsible advertising strategies. Webster faculty are experts working in advertising and marketing who are able to share the latest insights with students.
Theory-based study enables students to anticipate and successfully engage in consumer trends, non-traditional media and new technologies that affect marketing communications. Additionally, students pursuing the master's degree in Advertising and Marketing Communications learn how to evaluate the effectiveness of communication plans and give productive direction within team environments.
Advertising and Marketing Communications majors learn all phases of the communications process through hands-on experience -- planning, budgeting, creative strategy development, copywriting, creative advertising production, media planning and research. Students are encouraged to take advantage of internship openings with companies such as Osborn Barr, Momentum Worldwide, Emmis Communications, Live Nation, Moosylvania, Javelin, Inc., Fox Sports Midwest, HLK and St. Louis Magazine.
Undergraduate students also have the opportunity to participate in planning and executing a multimedia advertising campaign. In recent years, some of these campaigns won regional awards and ranked among the top 10 in national competitions.
Students who earn a minor or bachelor's degree in Advertising and Marketing Communications become successful professionals and have careers such as:
- 360i, Sr. Art Director
- Momentum Worldwide, Associate Creative Director
- Elsevier, Marketing Coordinator
- Manifest Digital, Digital Production Coordinator
Points of Distinction
- Award-winning advertising and marketing faculty who work in agencies and with clients using the latest communications channels and techniques to produce real-world solutions.
- Internship opportunities to enhance the curriculum.
- The opportunity to study internationally at Webster University's campus in Thailand.
Advertising and Marketing Communications Academic Programs
To read about specific program requirements, learning outcomes and how to apply, click on a program from the following list:
- Master of Arts in Advertising and Marketing Communications (M.A.)
- Bachelor of Arts in Advertising and Marketing Communications (B.A.)
- Minor in Advertising and Marketing Communications
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